Both work and leisure travellers are taking to the skies more frequently than ever before. As carriers compete with low fares and increased frequency, travel has never seemed more attractive.
New Zealand has seen the benefits of this with leisure travellers arriving in record numbers. A significant increase in conferencing and events has also attracted more business travellers which bodes well for the local economy. The competition between carriers is a positive for the corporate traveller as airlines strive to extend their global reach.
In this issue, we analyse the key carriers such as Air New Zealand, Jetstar Airways, Qantas Airways, Virgin Australia and Emirates Airlines and review their position in the marketplace. Will Air New Zealand continue to dominate the market? Or will other carriers compete with low fares and strong strategic partnerships?