The airline industry is complex, dynamic and operates in a very competitive marketplace. Its volatile nature is partly driven by changing consumer demand and external environmental developments that push the industry to innovate.
Airlines in this highly competitive environment seek to reinvest in their fleet and product offering to differentiate their customer experience. This has made for competitive pricing and choice for travellers.
In this issue, we delve deeper into New Zealand's three distinct aviation routes: Domestic, Trans-Tasman and International. Each route presents a different business model for the airlines and therefore a difference in product and price to the travellers. Who are the main players? And how do compare in this fiercely competitive marketplace?