Is your company ‘bleisure savvy’?
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Creation Date: 05/17/2016
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Travelling on business has always given employees the chance to leisurely explore new cities, with road warriors traditionally forming the key bleisure market.
In recent years however, the travel industry has seen a spike in bleisure among younger employees. The 2014 Bleisure Report by Bridgestreet Global Hospitality revealed that while 20% of 35 to 64 year olds are most likely to combine a business trip with a leisure holiday, 94% of under 35’s are more or equally likely to take a bleisure trip in the next five years.
The Millennials are especially eager to make the most of their business travel opportunities and explore new destinations. This attitude is spurred on by the digital age, with Millennials inspired to actively share their adventures and experiences through social media.
94% of under 35’s are likely to take a bleisure trip A 2014 Workstyles Study by Homewood Suites by Hilton found more than 50% of business travellers immerse themselves in local life as a form of relaxation.
On average, travellers are only spending around one-third of their time in their hotel rooms. Employees are seeking authentic experiences outside their hotel rooms, where they can engage with the community and ‘live like a local’. They believe these opportunities not only give them a more worldly perspective, but can help them understand different cultures that are relevant to their company, their role, or a work project.
Importantly, travellers appreciate the opportunity to ‘switch off’ and relax after the demands of their business trip.
Employers need to recognise that bleisure can lift an employee’s morale, sense of value, and loyalty to the business. It’s good for employees and good for the company. Those who have partners and/or children joining them for the leisure element, can also enjoy destinations with their family rather than being separated from them for longer.
The growing focus on bleisure, particularly among younger business travellers, will only strengthen as these travellers mature and move into more senior roles.
Employers are likely to come under increasing pressure to support bleisure among their travelling staff.
If your business needs guidance in reviewing its policy to make bleisure part of your travel and company culture, contact your Account Manager for a more detailed analysis.